benefits oftechnology by making online education more available

To make the University of Canberra degrees available with collaboration

with other partner institutions around Australia

To increase the flexibility of course choice The UC management believes that this

revamp if successful will position the University as one ofAustralia’s most innovative tertiary institutions, world-ranked, with regional,
national and international reach. To achieve the following objective the role ofa well designed marketing plan would be very crucial and
paramount as has been perceived by the management.

Your group has been appointed as the marketing specialist and asked to develop a

comprehensive marketing plan in view ofthe strategic vision ofthe UC management. Prepare a marketing plan which will be presented to th
UC board of directors.

the requirement:

am a part ofthis group assignment and am required only to develop the target market forthis

marketing plan.
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