GE COMPANY (Strategic Operations Management )
Business Administration Strategic Operations Management
Strategic Operations Management September 20 13 ? NCC Education Ltd 2013
University of Wales BSc (Hons) in Business Administration
Module name: Strategic Operations Management
Level: Level 6
Semester: Autumn 2013
Issue date: September 2013
Submission deadline: Week 7
Module Weighting: 35%
Important Notes: ? Please refer to the Assignment Presentation Requirements for advice on how to set out your assignment. These can be found on the NCC Education Campus. Scroll down the left hand side of the screen until you reach Personal Support. Click on this, and then on Policies and Advice. You will find the Assignment Presentation Requirements under the Advice section. ? You must familiarise yourself with the NCC Education Academic Dishonesty and Plagiarism Policy and ensure that you acknowledge all the sources which you us in your work. The policy is available on Campus. Follow the instructions above, but click on Policies rather than Advice. ? Your assignment will be checked for plagiarism. Plagiarism is an offence. ? You must complete the Statement and Confirmation of Own Work found at the back of this assignment and attach it to your assignment. ? You could lose marks if you exceed the recommended word count by more than 10%. ? You should submit your assignment via the NCC Education Campus as per the instructions within the learning materials.
BSc (Hons) in Business Administration Strategic Operations Management
Strategic Operations Management September 20 13 ? NCC Education Ltd 2013
Assignment Guidance
The learning outcomes assessed in this assignment are as follows: LO Learning Outcomes Assessment Criteria
1
Critically review Strategic Operations Management issues and practices which cover manufacturing, product/service and administrative sectors
Critical review of GE’s Strategic Operations Management activities from manufacturing, product/service and administrative perspectives
2
Critically evaluate new Operations Management concepts, practices and techniques that develop globally to achieve organisational competitive advantage
Critical assessment of GE’s global capability and evidence of competitive advantage in their products and services.
3
Critically evaluate the importance of a strategic approach to Operations Management in the drive to make manufacturing, product/service and administrative organisations more effective and competitively placed
Critical review of GE’s use of Operations Strategy to increase their overall effectiveness and competitiveness
? It is the student’s responsibility to familiarise themselves with the NCC Education Academic Dishonesty and Plagiarism policy contained in the Programme Handbook.
? Any assignment submitted after the submission deadline, without prior approval, will be given 0% and the student will be referred.
? The late assignment submission may be marked as a referral attempt, but only a maximum mark of 40% can be awarded for that particular assessment.
? If a student requests an extension to the official submission date this must be done in writing to the Programme Manager at least five full UK working days before the official submission date.
This request must be accompanied by supporting evidence.
? This assignment is worth 35% of the overall final mark for the module.
? Students should write no more than 2500 words for this assignment.
? Students are encouraged to read widely in preparing for the assignment and make reference to articles in academic journals and other relevant sources.
? All references should be cited in text and included in a reference section at the end of the report using the Harvard Referencing Scheme.
? This assignment must be submitted by the due date and time as given on the front of this assignment.
? Please refer to the Assessment Criteria contained in the Programme Handbook which shows how the level of marking relates to your standard of work.
Submission Requirements
You must read and understand NCC Education’s policy on ‘Academic Dishonesty and Plagiarism’.
You must complete the attached form ‘Statement and Confirmation of Own Work’.
You must attach the completed form to your assignment.
BSc (Hons) in Business Administration Strategic Operations Management
Strategic Operations Management September 20 13 ? NCC Education Ltd 2013
Case Study/Scenario
“GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.”
– From the GE website, http://www.ge.com/ (accessed 4th September 2013).
Effective Strategic Operations Management lies at the heart of this competitiveness. Investigate GE (use this web address as the starting point – http://www.ge.com/ ), and produce a fully referenced report (using the Harvard Style) of approximately 2500 words, that critically analyses the use of strategic operation management and innovation principles within GE.
The report should include clear links to relevant academic theory based on your findings, and how these relate to the material used during the course.
Your report should contain the following:
? A brief overview of the critical importance of strategic operations management to a world class company.
AND
? Critical review of GE’s Strategic Operations Management activities from manufacturing and product/service perspectives.
30 marks
? Critical assessment of GE’s global capability and evidence of competitive advantage in their product and services.
30 marks
? Critical review of GE’s use of Operations Strategy to increase their overall effectiveness and competitiveness.
30 marks
? Relevant conclusions and recommendations
10 marks
? References
The report should not be merely descriptive, but instead should analyse and synthesise the material to build arguments that ultimately produce a coherent document that demonstrates your learning and understanding, and its application. There must be evidence of the application of concepts and models from the module and research from a range of reputable sources, e.g. academic journals, published conference papers, books etc.
BSc (Hons) in Business Administration Strategic Operations Management
Strategic Operations Management September ember 20 13 ? NCC Education Ltd 2013
Statement and Confirmation of Own Work
Programme/Qualification name:
All NCC Education assessed assignments submitted by students must have this statement as the cover page or it will not be accepted for marking. Please ensure that this statement is either firmly attached to the cover of the assignment or electronically inserted into the front of the assignment.
Student declaration
I have read and understood NCC Education’s Policy on Academic Dishonesty and Plagiarism.
I can confirm the following details:
Student ID/Registration number:
Name:
Centre Name:
Module Name:
Module Leader:
Number of words:
I confirm that this is my own work and that I have not plagiarised any part of it. I have also noted the assessment criteria and pass mark for assignments.
Due Date:
Student Signature:
Submitted Date:
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