Marketing
Project description
You are a marketing manager interviewing for a new job at a large automotive company. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decide to study the company as well as some of the company’s future marketing ideas.
One of the company’s ideas is to phase out its large, profitable SUV line of automobiles to focus on smaller, more fuel-efficient cars.
In your discussion, describe the pros and cons of this marketing idea proposed by the company from the both a financial and non-financial perspective.
Suggestions for Responding to Peer Posts
Review your peer’s response regarding the pros and cons of this marketing idea proposed by the company from the both a financial and non-financial perspective, and consider the following questions:
Do you agree with these pros and cons?
Would you approve the marketing idea proposed by the company? Why or why not?
What might be a better marketing idea for the company?
Please don’t use the following: No: WIKIPEDIA, Yahoo Answers, dictionaries, encyclopedias, or similar websites, may NEVER be used or cited under any circumstances, on any assignment, discussion, or response for this class. Arial or Times New Roman, 12 point font, 1 inch margins.
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